From the 25th to the 27th october, Braga has received an Iberian Mice Forum qith over 50 Spanish & Portuguese M&E buyers and others 50 Iberian MICE suppliers getting together for 48h of networking opportunities and discovering the best experiences the region can offer. During these days, over 30 pre-scheduled appointments were held, as well as rountables about customer experience, at the brand new Altice Forum Braga Convention Centre – a landmark of MICE industry in the region.
Following this event, a mixed group of participants have decided to extend their stay in the region and further explore its touristic potential, both for leisure or corporate objectives. As per this, it was created a Post Tour, with visits to Guimarães, a city with glourious past history and prosperous future, where Portugal was born, and its Centro Cultural Vila Flor, as well as several reference corporate hotels. Then Viana do Castelo, and all its wonders such as Santa Luzia, Museu do Traje or its historic city centre, as well as some of the most impressive hotel units, such as Feel Viana, Axis Viana.
This 3-days journey could not possibly be complete without visiting Porto, and its UNESCO World Heritage site city centre. Lello Bookshop, Rua de Santa Catarina, São Bento Station and, of course, a Porto wine tasting, at Barão Fladgate, where definitely the highlights on this day.
We expect upcoming business opportiunities for the region, after the success of this Post tour.